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Abstract

The main reason for choosing the topic is that it is one of the modernmanagement methods that aim at the success of the organization or theresearched company. The research problem was represented in the role of themanagement with the common vision in promoting the creative marketing of theresearched company. The organization, as a modern management approachcontributes to change, renew and develop the reality of the researchedorganization (the General Company for Electrical Industries) through thesurvey of a sample of employees in the researched company, which number (30)out of (50) individuals, the hypothesis was The main research is: There is acorrelation between the management requirements with the common vision andthe elements of creative marketing in the General Company for ElectricalIndustriesThe questionnaire was used as the main tool for collecting data andinformation in the marketing department of the company. The sample wasrepresented by senior management, including the heads of the departments ofthe researched company and analyzed their answers using the SPSS statisticalprogram in data entry and analysis. The most prominent of them: There is apossibility to apply the management approach to the shared vision in thecompany researched according to dimensions (effective communication, visionbelief, effective control) and variable dimensions (creative marketing) mRepresented by (fluency, flexibility, originality) through the results of theaverage sample answers on the main and sub-research variables, and thedimensions of management affect the shared vision in the elements of creativemarketing and employees realize that drawing a set of strategic plans in thedepartments of the company is a priority of administrative work and aprerequisite One of the requirements of management with a shared vision. Theresearch recommends working to remove all obstacles that weaken thepossibility of applying management with the common vision by spreading itsculture and make it in line with the reality of the company, and theestablishment of appropriate mechanisms to reward outstanding employees withfairness, and the need for senior management to support any new ideassubmitted by employees to encourage them towards creativity and innovation

DOI

10.33095/jeas.v25i114.1726

Subject Area

Managerial

First Page

152

Last Page

167

Rights

http://creativecommons.org/licenses/by-nc-nd/4.0

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