Abstract
The objective of this research paper is two-fold. The first is a precise reading of the theoretical underpinnings of each of the strategic approaches: "Market approach" for (M. Porter), and the alternative resource-based approach (R B V), advocates for the idea that the two approaches are complementary. Secondly, we will discuss the possibility of combining the two competitive strategies: cost leadership and differentiation. Finally, we propose a consensual approach that we call "dual domination".
DOI
10.33095/jeas.v25i116.1792
Subject Area
Managerial
First Page
147
Last Page
163
Recommended Citation
Larbi, G. M. (2019). A Try to Combine More Than Approaches and Competitive Strategies to Achieve a Sustainable Competitive Advantage. Journal of Economics and Administrative Sciences, 25(116), 147-163. https://doi.org/10.33095/jeas.v25i116.1792
